Iris&Romeo: Weekend Skin Launch & Campaign

To introduce Weekend Skin, Iris&Romeo’s SPF 50 and vitamin C, I created a newspaper built around the product’s promise: that out-of-office feeling, any day of the week. I developed the concept and editorial strategy, then wrote and sourced every story in the issue. I interviewed author and activist Jodie Patterson about finding her weekend in a busy life, and profiled model and DJ Mei Kwok, who curated a Weekend Skin playlist. I partnered with founder Michele Gough’s to draft the editor’s letter, turned Weekend Skin’s formula into plain-spoken FAQs, and sourced a brand-themed crossword. The result reads like a Sunday paper and sells like a launch campaign.