M.M.LaFleur: Brand Editor

As Brand Editor at M.M.LaFleur, I led editorial and content strategy, oversaw the award-winning newsletter The M Dash, and managed campaign production across out-of-home, e-commerce, social, and email. I owned the storytelling voice of our marketing and shaped messaging for seasonal and promotional campaigns. I also booked and conducted interviews with inspiring women, including parenting expert Emily Oster, former Congresswoman Katie Porter, and television host Padma Lakshmi. During my tenure, The M Dash reached more than one million readers and prospective customers each week and contributed to 60% year-over-year sales growth.