For Asana, I served as editorial consultant on The Workback, Asana’s B2B publication on leadership and the future of work. I developed the editorial plan, pitched stories, sourced interviews with experts and thought leaders, and combined research and data with practical insights on topics such as collaboration, leadership, and organizational change. The Workback attracted 40,000 visitors in its first two weeks and went on to grow its global readership, newsletter audience, and qualified leads. The publication is no longer live, but you can browse the archive here.
