Aura Frames: Ink Product Launch & Campaign

For Ink, Aura’s first cordless color e-paper frame, I led naming and messaging strategy, shaped the product’s identity, and translated unfamiliar technology into a compelling story for the home. From the line “Technically ink, practically magic” to packaging, web copy, product education, and a press guide, my work established a consistent voice across the launch and generated dozens of articles, billions of estimated media impressions, and significant unit sales attributed to PR*.

*Specific metrics available upon request.