Aura Frames: Back to School Campaign

Aura’s first Back to School campaign positioned the digital frame as a way for parents to stay connected with their kids through a season of transition. I led the messaging strategy, developed the billboard campaign, interviewed parenting expert Dr. Chloe Massey, and translated the story across all customer touchpoints, from email to podcast ads. The four-week out-of-home campaign ran on 15 billboards in eight U.S. test markets and earned more than 20 million estimated impressions.